Collectible characters inspired by the culture we actually live in.
Mock Icons turns the identities, communities and obsessions shaping life right now into collectible characters people recognize themselves in, or in someone they know.
From tech culture and beyond, to whatever comes next.
Join the First Culture Vote →Six characters. Which ones deserve to advance?
Culture changes.
Character IP should too.
Most character worlds begin with fictional characters and build a culture around them.
Mock Icons starts with culture and builds collectible characters from it.
We turn identities, behaviors and communities emerging around us into characters people recognize themselves in, or in someone they know.
Which characters should advance? That's where you come in.
Behind it all is Adaptive IP, our system for building character IP around culture that never stops changing.
Adaptive culturally. Consistent artistically.
ADAPTIVE IP.
A NEW WAY TO BUILD COLLECTIBLE CHARACTER IP.How it works
We identify an emerging cultural identity worth turning into characters.
Six Mock Icons interpretations enter the Culture Vote.
You vote for the characters you'd most want in the collection, and the one you'd actually buy.
The results become part of the continuously evolving Mock Icons universe.
The inside report
from inside Mock Icons.
- Every week: a new Adaptive IP article on the ideas, principles and strategies behind the future of IP.
- Twice per month: the Cultural Signal, new character candidates and the Culture Vote.
- Be the first to see how culture becomes character.